A new handbook on science communication was released by the Intergovernmental Panel on Climate Change, Working Group I Technical Support Unit. This Handbook serves as a resource for IPCC authors - as well as the wider scientific community - to engage audiences with climate change.
The Handbook sets out six principles for effective communication:
- Be a confident communicator
- Talk about the real world, not abstract ideas
- Connect with what matters to your audience
- Tell a human story
- Lead with what you know
- Use the most effective visual communication