A guide to the science of climate change communication

This resource is a workshop with information and practical exercises that will give you knowledge of the science of climate change communication, and the confidence to apply this knowledge in practice with non-academic audiences. It is designed for all researchers across the physical, natural and social sciences.

Climate Outreach A guide

The workshop is built on nine different sections concerning climate change communication:

Section 1: Basic information

About the science of climate science communication.

Section 2: Knowing your audience

Building rapport and trust with your audience.

Section 3: Understanding how you are heard and finding your authentic voice

Treading the line between communication and advocacy.

Section 4: Communicating uncertainty

Ensuring scientific uncertainty is not misinterpreted as ignorance.

Section 5: Bringing climate change into here and now

Why psychological distancing is a problem, and what to do about it.

Section 6: What's really driving public beliefs about climate change?

The role of values and worldviews in shaping responses to climate science.

Section 7: Science and stories

How the 'narrative' structure helps people engage with scientific findings.

Section 8: Do's and don'ts of effective science communication

Things to do and say to improve the effectiveness of your communication and things to avoid doing and saying.

Section 9: Additional reading and references

A list of the research which forms the basis of the guidance offered here and additional resources and websites.

https://climateoutreach.org/resources/guide-science-of-climate-change-communication/

The content draws on a series of workshops held with early careere researchers in Europa between 2014-2017. The workshops were created and develope by Climate Outreach and the Tyndall Centre for Climate Change Research, as part of the Helix project.

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