This resource is a workshop with information and practical exercises that will give you knowledge of the science of climate change communication, and the confidence to apply this knowledge in practice with non-academic audiences. It is designed for all researchers across the physical, natural and social sciences.
The workshop is built on nine different sections concerning climate change communication:
Section 1: Basic information
About the science of climate science communication.
Section 2: Knowing your audience
Building rapport and trust with your audience.
Section 3: Understanding how you are heard and finding your authentic voice
Treading the line between communication and advocacy.
Section 4: Communicating uncertainty
Ensuring scientific uncertainty is not misinterpreted as ignorance.
Section 5: Bringing climate change into here and now
Why psychological distancing is a problem, and what to do about it.
Section 6: What's really driving public beliefs about climate change?
The role of values and worldviews in shaping responses to climate science.
Section 7: Science and stories
How the 'narrative' structure helps people engage with scientific findings.
Section 8: Do's and don'ts of effective science communication
Things to do and say to improve the effectiveness of your communication and things to avoid doing and saying.
Section 9: Additional reading and references
A list of the research which forms the basis of the guidance offered here and additional resources and websites.
The content draws on a series of workshops held with early careere researchers in Europa between 2014-2017. The workshops were created and develope by Climate Outreach and the Tyndall Centre for Climate Change Research, as part of the Helix project.